What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in seo software category. Our data sources in seo software category include;
Search Engine Optimization (SEO) software support companies in analyzing their traffic from search engines and identifying actions to improve their search traffic.
Search engine traffic is the cheapest-to-acquire form of traffic and is the largest source of traffic for most companies. With search engines improving their algorithms daily, it is crucial to keep up-to-date on your company's search engine presence and identify how to improve it.
SEO software routinely crawl search engines to identify your company's position across queries relevant to your business. They can help users identify new queries to target, inform them about competition and help them understand which strategies work.
This is a relatively broad category as SEO software provide a few different features. It is rare to find software that excels in all categories and large companies tend to use multiple SEO tools. Some of the areas of SEO software are:
AIMultiple is data driven. Evaluate 253 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in seo software category. Our data sources in seo software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
SEMrush
SE Ranking
Ahrefs
Moz Pro
SimilarWeb
Taking into account the latest metrics outlined below, these are the current seo software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
SEMrush
SE Ranking
Ahrefs
Moz Pro
Serpstat
These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, SEO Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 79%, 4% more than the average of search queries in this area.
18 employees work for a typical company in this solution category which is 3 less than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 114 companies with >10 employees are offering seo software. Top 3 products are developed by companies with a total of 300k employees. The largest company building seo software is Google with more than 200,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
SEMrush
SE Ranking
Ahrefs
Moz Pro
SimilarWeb
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all SEO Software companies. The most positive word describing SEO Software is “Easy to use” that is used in 10% of the reviews. The most negative one is “Expensive” with which is used in 4.00% of all the SEO Software reviews.
According to customer reviews, most common company size for seo software customers is 1-50 Employees. Customers with 1-50 Employees make up 63% of seo software customers. For an average Marketing solution, customers with 1-50 Employees make up 38% of total customers.
These scores are the average scores collected from customer reviews for all SEO Software. SEO Software is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 2.9k times per month on search engines in 2022. This number has increased to 3.4k in 2023. If we compare with other marketing solutions, a typical solution was searched 367 times in 2022 and this increased to 532 in 2023.
SEO tools help your business reach a greater audience by improving your website performance. Here are the key capabilities of successful SEO solutions. A single SEO solution may not provide all of these capabilities, and most companies rely on multiple SEO tools in their SEO strategy. For example, Google offers numerous free SEO tools that most SEO professionals rely on.
With the increased competition in all industries, reaching more audiences has become relevant today. Businesses construct different strategies to increase their recognition levels and credibility. Increasing website traffic is one of the fundamental ways to do that. Rather than paid channels, businesses can boost their website traffic for free with appropriate SEO strategies. According to a 2019 BrightEdge Research report, organic search constitutes 53% of website traffic while paid channels form 15%. Thus, it is preferable to focus on improving organic traffic by using SEO software.
Paid channels can give results faster compared to SEO strategies, but they require constant spendings and don't guarantee the desired success. On the other hand, SEO also requires continuous effort to give successful results. However, if done correctly, it provides a much higher return on investment (ROI) with a higher chance of expected results as it improves organic (i.e. unpaid) search traffic.
There are different types of SEO software that specialize in providing specific SEO capabilities. However, this is a high-level categorization: not all SEO tools fit these categories, and some SEO suites include multiple SEO tools.
There are hundreds of free and paid SEO solutions to choose from. This is an area where it is difficult to provide a comprehensive list. Important aspects to consider while choosing the right SEO software are: